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Call Attribution 101 for Digital Marketers: How to Optimize Calls Just Like...
As digital marketing has gone mobile, call conversions have skyrocketed. That’s because smartphones are, after all, still phones, and using a click-to-call button is the fastest and most natural way...
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One Call Closing: The Ultimate Guide To Closing Any Sale In Just One Sales Call
Lipsense by Senegence Long Lasting Lip Color %100 Authentic *Sale!* Ships Free! $17.99End Date: Monday Dec-11-2017 13:31:08 PSTBuy It Now for only: $17.99Buy It Now | Add to watch list HOT SALE 【Noble...
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Why Decreasing Inbound Call Volume May Help Your Business
Following Google’s announcement that its ads would generate over 30 billion calls in 2016, many people rushed to declare that “call commerce” is very much alive. That reference is to the inbound...
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SnapCap Drives Inbound Phone Leads with Call Attribution Platform
December 04, 2016 Share this content: The small business loan provider identifies which channels are propelling prospects’ calls. In the marketing world, not every channel pulls equal weight. Some are...
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Just Don't Call it A.I.
December 20, 2016 Share this content: From the statue of Alan Turing at the University of Surrey (public domain image from wikimedia.org) You buy a book on Amazon. Its algorithms recommend some other...
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Editorial? Advertising? Call it “Comtent”
June 16, 2017 Share this content: Editorial? Advertising? Call it “Comtent” Today’s publishers offer a range of marketing opportunities to brands, going way beyond traditional advertising and...
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A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan...
Actor Alan Alda has spent years cultivating a sense of empathy for other people. And that was lucky for me, because as we were setting up for this MarketingProfs podcast interview, Skype was not...
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Why Consumers Call Out Brands on Social Media
Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The...
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Click-to-Call: Why the Phone Call Is Back in Business [Infographic]
Marketers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent “contact us” sections, chat opportunities that pop up in a...
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Content Marketing 2018: Final Call for Boarding [Infographic]
Keeping up with the latest trends in content marketing can quickly prove challenging. Considering that 91% of B2B marketers and 86% of B2C marketers report using content marketing as a part of their...
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